Shutterstock to Bigstock Downsell Testing Strategy
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A
The A group was sent a series of three emails with the 7-day Free Trial offer, each email getting progressively urgent and action-based.
Landing Page messaging test
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BThe B group was sent a series of three emails with the a 30%
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CThe C group was sent a series of three emails with the a
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Round 2: A/B test - winning offer versus new offer
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