The Baby-sitters Club on AudibleWhen Audible released all 131 Baby-sitters Club books, we were asked to promote the full collection with the first five titles, where are narrated by Elle Fanning, as the hero. I worked with a creative director and copywriter to create a direction for the covers and campaigns. I developed a visual direction for the covers and campaign. I developed a visual direction for the photo and video shoot, which included planning out colors, style, pose, and prop combinations. We also worked with animators and editors to execute engaging social media videos that carried the biggest weight of the campaign.
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Video Promos
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Photography
Paid social carousel
Audible/Amazon surfaces
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