Cristin Burton Art Director
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  • Work
    • Audible Original Heads Will Roll
    • The Baby-sitters Club
    • Audible Originals: David Spade
    • Shutterstock Brand Materials
    • Audible Microsite
    • Audible Campaigns
    • Oscar Pop! Posters
    • Story Party: An Audible Original
    • Type Design
    • Austin Translation / SXSW
    • CBS Live on Letterman Posters
    • 838 Myrtle Holiday Card
    • Glad Men Posters
  • About
  • Home
  • Work
    • Audible Original Heads Will Roll
    • The Baby-sitters Club
    • Audible Originals: David Spade
    • Shutterstock Brand Materials
    • Audible Microsite
    • Audible Campaigns
    • Oscar Pop! Posters
    • Story Party: An Audible Original
    • Type Design
    • Austin Translation / SXSW
    • CBS Live on Letterman Posters
    • 838 Myrtle Holiday Card
    • Glad Men Posters
  • About

The Baby-sitters Club on Audible

When Audible released all 131 Baby-sitters Club books, we were asked to promote the full collection with the first five titles, where are narrated by Elle Fanning, as the hero. I worked with a creative director and copywriter to create a direction for the covers and campaigns. I developed a visual direction for the covers and campaign. I developed a visual direction for the photo and video shoot, which included planning out colors, style, pose, and prop combinations. We also worked with animators and editors to execute engaging social media videos that carried the biggest weight of the campaign. 
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Video Promos


Photography

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Paid social carousel


Audible/Amazon surfaces

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