DESIGN
I created identity and design for a made-up app called Imaginary . Its purpose is to help adults reconnect to their creativity and imagination through mental exercises, games, and daily inspiration.
Imaginary
From the brief
BRAND IDEA
Imaginary is an app designed to help adults reconnect with their imagination and childlike wonder to improve wellbeing and creativity.
TAGLINE
Use your imagination.
TONE OF VOICE
Inspiring, but not cloying.
Empowering, but not self-help.
