IDENTITY AND BRAND DESIGN
SC Culinary: The Americano by Scott Conant
In preparation for the relaunch of The Americano Atlanta, I was tasked with creating a new logo mark, typography, menu design, and color palette. Celebrity Chef Scott Conant was excited to reboot the menu into something more heartfelt, reflecting his long career and passion for Italian cuisine. The updated menu merges new and old, with a Southern twist using local staple ingredients. The Americano also wanted to distinguish itself from its former sibling brand. With the restaurant’s contemporary yet soft interior in mind, I developed a visual identity that is warm, welcoming, sophisticated, and a modern take on vintage Italian signage.
