COPYWRITING / STRATEGY
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Trailer Concept 1: In Real Life
Mindy Kaling is talking to camera while living various parts of her day and weaving in the promotion of the content. A trailer might start with “Hi I’m Mindy Kaling” and will take on a slightly earnest but commercial tone. These scripts touch either on the relatable normality of her day, or the frenzy of single motherhood.
Trailer Concept 2: Inner Monologue
Mindy is placed in awkward social situations of daily life, and we can hear her scattered inner dialogue. She congruently makes facial expressions and has a couple of unwieldy outbursts, but she manages to mention her new Audible Original.
Trailer Concept 3: Animated Quotes/Audiograms
These trailers pull quotes directly from the content.
Writing Samples
Positioning Statement
In her collection of personal audio essays, Mindy Kaling gives us an authentic and not always glamorous peek into her life of single parenting, dealing with social anxiety in Hollywood, and thriving in her career as a TV actor, writer, and producer.
Tagline options
Real life, but make it cute
Glamour, in real life
A not so glamorous life
Glamour-ish
Hollywood awkward
Glamorous, but make it real
Mostly glamorous
Glamour vs. reality
Barely glamorous
It’s awkward at the top
Glamour, in real life
A not so glamorous life
Glamour-ish
Hollywood awkward
Glamorous, but make it real
Mostly glamorous
Glamour vs. reality
Barely glamorous
It’s awkward at the top
Campaign copy
HEADLINE
Real life, but make it cute
SUBHEAD
A mostly glamorous collection of stories by Mindy Kaling
Real life, but make it cute
SUBHEAD
A mostly glamorous collection of stories by Mindy Kaling
Paid Social
ON IMAGE
Real life, but make it cute CAPTION A mostly glamorous collection of stories CTA Listen Free with Trial |
TWEET COPY
Actor, writer, director, and producer Mindy Kaling writes and performs an honest collection of stories about how her life is not as glamorous as you might think. Hear her comically awkward stories about single motherhood, social anxiety, and making it as a Hollywood producer. Real life, but make it cute! @audible_com #MindyAudible |
CRM
PUSH NOTIFICATION
Nothing Like I Imagined (Except for Sometimes) is out now! Hear Mindy Kaling tell her real life, mostly glamorous collection of stories SUBJECT LINE Mindy Kaling’s new collection of audio stories is out now EMAIL HEADLINE Hear what it’s really like to be Mindy Kaling |
EMAIL BODY
In this honest collection of stories written and performed by actor, writer, producer, and director Mindy Kaling, you’ll hear how her life in Hollywood is pretty cool, but not as glamorous as you might think. You’ll hear comically awkward stories about her social anxiety and how she never quite nails it at Hollywood parties. You’ll hear the pros and cons of single motherhood, and you’ll even get the tea on her real life day-to-day as a big-time television producer. It's real life, but make it cute! A mostly glamorous collection of stories CTA Listen Now |