COPYWRITING / STRATEGY
Trailer Concept 1: Down Memory Lane
In The History of Sketch Comedy, Keegan-Michael Key describes his sketch comedy influences while relating some personal stories from his past. This is a really fun part of the content that helps to surround historical facts in cozy relatable stories. This trailer concept pulls audio directly from the content and uses a 70’s inspired dreamy animation style to visually present a personal flashback and an old sketch from Key's childhood.
Trailer Concept 2: Lessons
In The History of Sketch Comedy, there’s a lot of little lessons on structure and technique of sketch comedy, accompanied by examples of real sketches. Key acts out many voices while describing these sketches. This trailer concept gives a fun mini-lesson (think MasterClass videos) while showing Key's amazing narration and voices from the content.
Trailer Concept 3: Performances
In The History of Sketch Comedy, Key explains many styles of sketch throughout history by giving specific examples. He incredibly and enthusiastically summarizes these sketches while acting out parts of the dialogue. This simple concept lets the content speak for itself, and entertains while showing how fun the podcast's performance is. As a bonus, it also has some iconic references that will speak to a good chunk of its audience.